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  • Writer's pictureSenthil Kumar

Google Restructuring into A Shoaling Formation

Google's recent restructuring of the entire corporation into a collection of companies under the holding company called Alphabet can be considered a Shoaling formation.

The URL for the new company Alphabet is

Alphabet includes the following entities:

  • A smaller company called Google, headed by CEO Sundar Pichai, that includes the company's core businesses. Those businesses: "search, ads, maps, apps, YouTube and Android and the related technical infrastructure."

  • Other businesses, "such as Calico, Nest, and Fiber, as well as its investing arms, such as Google Ventures and Google Capital, and incubator projects, such as Google X," which "will be managed separately from the Google business."

  • Larry Page is CEO of Alphabet. Sergey Brin, Google's other co-founder, is the president of Alphabet.

In the release, Page lays out the priorities for Alphabet. These are his words:

  • Getting more ambitious things done.

  • Taking the long-term view.

  • Empowering great entrepreneurs and companies to flourish.

  • Investing at the scale of the opportunities and resources we see.

  • Improving the transparency and oversight of what we’re doing.

  • Making Google even better through greater focus.

  • And hopefully ... as a result of all this, improving the lives of as many people as we can.

Shoaling or School of Fish Strategy enhances autonomy and delegation facilitating innovation and entrepreneurship across a large organization.

In the release, Page praises Sundar Pichai, saying, "It is clear to us and our board that it is time for Sundar to be CEO of Google. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations." The rest will still be a part of Google. (Android and YouTube could also be their own subsidiaries of Alphabet eventually, we would think. For now, they belong to Google in the org chart.)


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