SCHOOL OF FISH STRATEGY

CASE STUDIES

Nucor Steel-Dispersed Manufacturing
Nucor’s philosophy matches with the maxim “small is beautiful” and believes they have gotten big by thinking small. While most of the steel manufacturers use large integrated steel mills, Nucor pioneered with mini- and micro-mills.
Hewlett Packard’s Smarter Split
Hewlett Packard, after spanning eight decades of growth through mergers, joint ventures and global expansion, announced a corporate split in 2015 creating two fortune 100 companies namely Hewlett Packard Enterprise and HP Inc.
ALCOA - Dis-aggregation & Shoaling
“Management has successfully transformed Alcoa to create two strong value engines that are now ready to pursue their own distinctive strategic directions.”
Boston Beers - Shoaling Value Chain
With the strategy of operating in a decentralized and dispersed manner using a chain of contract brewers, Boston Beer was able to market its specialty crafted beers nationally without incurring shipping expenses. From 500 barrels per year during its inception years to brewing close to 2 million barrels per year now, Samuel Adams has grown to be the largest craft brewer with 1 per cent of the total US beer market. Samuel Adams has become an inspiration for craft brewers.
Alphabet-Google-Corporate Shoaling
Google has restructured the entire corporation into a collection of companies under the holding company called Alphabet -which can be considered an excellent model of Shoaling formation. Alphabet includes the following entities:
Zappos Entrepreneurial Shoaling
Culture is to a company as community is to a city: it's about values, innovation, serendipity, participation, upward mobility, and attraction of smart startups and the creative class. Tony Hsieh is applying his successful Zappos corporate culture model to help build the most community-focused large city in the world in the place you would least expect it: downtown Las Vegas.
Cisco-Connected Manufacturing
Optimizing your business in response to these trends may have fragmented your value chain across global suppliers, customers, and channels, making it more difficult to navigate the economic turbulence. To simplify and address these complexities, organizations need to intelligently connect all parts of the value chain to quickly and easily share information with every department, employee, partner, customer. http://www.cisco.com/web/strategy/docs/manufacturing/cisco_connected_manufacturing.pdf
CircleUp
CircleUp helps consumer entrepreneurs and investors do what they do, better.
For years, we saw passionate consumer entrepreneurs struggle to find the support they need to grow their brand—to hire more employees, produce more product, and share their dream with more consumers.
Li & Fung Limited
An exemplary global supply chain management organization emphasizing dispersed manufacturing and sourcing practices.
Quirky Crowd / Shoaling Innovation
There are thousands of ideas submitted to Quirky every week. Deciding which of these ideas are the best is in your hands. Go ahead and vote on the ones you love, and help our inventors make their products better.
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