School of Fish or Shoaling as Effective Competitive Strategy
With the advent of new millennium, knowledge economy has taken stronger roots across many industries gradually replacing the scale economy firms. As markets have become quite dynamic and technologies are changing radically, it is inexorable for companies to continually innovate and adapt to change. In this new context, established firms as well as emerging industry-challengers continually search for strategies that can ensure better returns with minimal risk. While incumbent
