Why Shoaling is Better than Shark Strategy! Economically Speaking!
"Times have changed!, Scale economy is waning! Knowledge-era has come to stay! It has become inevitable for companies to continually adapt to dynamic markets and technologies!" In this new business context, small and medium size companies need not fear the market share advantages of large firms, if they can configure their strategy and value-chain organization in modular arrays. Whereas large companies cannot be complacent either about their size and scale advantages, because
