Times have changed!, Scale economy is gone! Knowledge-era has come to stay! It has become inexorable for companies to continually adapt to dynamic markets and technologies!
Small and medium size companies need not fear the competition in terms of pricing & market share from large firms if they can configure their strategy and value-chain organization in modular arrays. Whereas large companies cannot be complacent about their size and scale advantages. They are compelled to operate in smaller and nimble ways more than ever.
School of fish strategy provides a framework for building smarter enterprises that are nimble, swift and that can challenge the large rivals.
A comparison of scale economy sharks and school of fish strategy is given in the following table. Visit the website www.schooloffishstrategy.com for complete article and techniques for implementing school of fish strategy.