But beer is about more than availability and alcohol content. Beer is about individuality, heritage, tradition, exploration, and taste and smell captured there in the glass.
Craft brewers rebelled against mass produced beer At least that's what the so-called craft brewers tell me.
"Craft", "artisan", "micro" and "nano" are cult adjectives that arouse wariness, like stone-baked and handmade. But even if you are nervous about the use of the words, something is happening in craft brewing. In Britain there has been a recent explosion of it. There are now said to be 1,500 small breweries in the UK, more per head than anywhere else in the world.
Please visit www.schooloffishstrategy.com/ to learn about the theory and practice behind Shoaling or School of Fish Strategy.