Kaleidoscope is a simplest system one can imagine; however, it is capable of creating most complex and infinite number of patterns. In a creative sense, it personifies unlimited potential. It embodies a metaphor for flux, changing and seamless nature of markets and organizations.

Kaleidoscopic design for organization naturally complements shoaling - school of fish strategy. Kaleidoscopic organizational design will enhance the dynamism and information processing capacity required to implement school of fish strategy. Our study of several successful global enterprises reveals that organizations that are agile, innovative and quality-driven are built on ‘learning economies’ rather than the traditional logic of ‘scale economies’.